(I) development characteristics of the global engineering machinery industry.
1. The international construction machinery industry enters the low-speed development stage.The engineering machinery industry is closely related to the economy, which is greatly affected by the operation of macro economy.The growth rate of the construction machinery industry is much lower than the mechanical industry average, and the characteristics of entering the low speed development stage are obvious.
2. The international construction machinery market and manufacturing pattern are relatively stable.The market for global engineering machinery is concentrated in North America, Western Europe, China and Japan, which account for about 70% of the world's total.A number of emerging engineering machinery markets have also begun to rise in recent years, with big market potential, such as Russia and India.The manufacturing of global engineering machinery is mainly concentrated in the United States, Japan, Western Europe and China, with total output accounting for over 80% of the world's total.
3. The engineering machinery of the United States, Japan, Germany and other industrial developed countries are mainly exported, while China's engineering machinery is mainly for domestic sales.European engineering machinery exports account for about 55 per cent, Japan is about 70 per cent, the us is about 50 per cent and China is about 18 per cent.
4. The digestible stock has become one of the key market centers of the world's leading enterprises.In 2013, caterpillar digested $2.9 billion in inventory, and zoomlion reduced its inventory by about 3 billion yuan.The digestion of inventories has led many companies to adjust production schedules and future expectations.
(2) development trend of the global engineering machinery industry.
1. The trend of low-speed development of the construction machinery industry will continue.Sales of engineering machinery in Europe, Japan and North America fell and continued to decline year-on-year.The recovery of the world's major economies has been sluggish and sluggish domestic demand in developed countries.In the face of great pressure from the global economy, the rapid development of the construction machinery industry in the short term will not have enough momentum, and the situation of slow development will continue.
2. Transfer of international engineering machinery manufacturing and sales to emerging economies.At present, China has the largest market and the best foundation in developing China, so large international engineering machinery companies have come to invest or cooperate in China.The contrast of the economic development situation, the demand for global engineering machinery and manufacturing center to relatively rapid development of our country and other countries, the international well-known large engineering machinery enterprises in our country and other developing countries set up r&d center, build a new manufacturing plant becomes a trend.
3. The merger and reorganization of enterprises has intensified, and some well-known international companies have been merged.With the continuous improvement of China's engineering machinery leading enterprises, some internationally renowned enterprises such as portsmermeister and shi weiying have become the targets of Chinese enterprises.The merger has further expanded the scale of industry and marketing coverage, and the internationalization of Chinese enterprises has been further improved.
4. Energy conservation, environmental protection, information technology, green manufacturing and remanufacturing are the main directions for the development of the engineering machinery industry.
-- environmental protection and safety regulations have been continuously improved.The international trade threshold has been raised as the national standards for noise pollution, exhaust pollution, heat emissions and oil spills have been raised.
The application of information technology has been developed in depth.The integration of engineering machinery manufacturing is deepening, and the technology of products is developing in a smart and humanized direction.
-- the innovation of energy-saving technologies is endless.The user's attention to the energy consumption index of engineering machinery is increasing, and energy saving becomes an important topic in the research and development of new products.
Green design and green manufacturing have become the mainstream.In addition to the energy-saving and environmental protection of new products, remanufacturing also becomes an important part of green manufacturing and circular economy development.
Advantages:
1. New urbanization construction.The national new urbanization planning (2014-2020) "shows that in terms of infrastructure, to 2020 common rail network to cover more than 200000 people in China cities, rapid rail network basic covers more than 500000 population of the city;The general state highway covers the county, and the national expressway basically covers more than 200,000 people's cities.Civil aviation services cover about 90% of the country's population.Public services, the state of basic public services, infrastructure and resources in the field of environmental protection in the field of huge investment will drive transportation, water supply, sewage treatment, urban life garbage disposal, information infrastructure, investment demand of urban community comprehensive service facilities.In the aspect of housing construction, the investment in housing construction, which mainly focuses on the transfer of agricultural population, urban shanty towns and urban villages, will maintain a certain scale.
2. Release and implementation of "One Belt And One Road" strategy.During his visit to central Asia and southeast Asia, President xi jinping proposed the strategic vision of jointly building the silk road economic belt and the maritime silk road."Area" all the way through is the overall framework of the infrastructure construction, form the interconnectivity of Asian economy, cooperation focus on policy unicom communication, facilities, trade flow, financing, hearts are interlinked, etc."Area" all the way to obtain the association of south-east Asian nations (asean), the support of many international organizations such as the European Union, the Arab league, with nearly 60 countries, more than 40 people to establish a wide range of communication and cooperation mechanism, help to get external resources in our country, at the same time help the applicability of goods, capital and technology output."One Belt And One Road" involves a lot of facilities construction, which will produce direct pull to China's engineering machinery industry.For example, railway, highway, port, power grid, oil and gas pipeline and other construction projects in southeast Asia;Central Asia central China railway, zhongta road phase ii and central Asia gas pipeline C, D line;China-russia eastern and western natural gas pipelines in northeast Asia;South Asia has a large number of engineering machinery products in the direction of the china-pakistan highway, nuclear power plant and industrial park.For China's engineering machinery industry, it is advantageous to seize the "One Belt And One Road" strategic opportunity and advance in the direction of southeast Asia, central Asia and northeast Asia, which will help to break the current industry downturn.
3. Increased investment in enterprise technology.In recent years, the engineering machinery industry has been affected by domestic and foreign economic environment, the situation is relatively depressed.In this atmosphere, enterprises in the industry generally by increasing investment in science and technology, improve product technology content improve product performance and quality, get rid of homogeneity, in order to occupy the initiative in the increasingly fierce market competition.This situation objectively promotes the improvement of China's engineering machinery technology level, and the competitiveness of independent brand enterprises has been enhanced.
Disadvantages:
1. Import of key and high-end components has become the bottleneck of industry development.At present, the high-end engineering machinery products in key parts still need to rely on import, the foreign supplier price is higher, delivery cycle is long, and even some of the key components of high-end monopoly blockade by foreign manufacturers, has restricted the production and operation of the enterprise.Although in recent years, research and development of domestic fittings manufacturing capacity increase faster, but the r&d input is larger, the production cost is higher, mature technology takes time, especially the reliability of the products are recognized by the market need a difficult process.
Domestic economic growth is slowing down.At present, China's economy is in growth phase shift, structure adjustment policy and the throes digestion phase the key period of the third phase of overlay, high-speed steady growth from rapid growth to the critical period of transition.However, the relationship between engineering machinery industry and economic environment is very close. Therefore, this domestic economic growth rate change will have a direct impact on industry development.
3. Excess capacity and rapid growth of market holdings.By 2012, the high growth of engineering machinery sales had been maintained for a long time, and the total number of national holdings had reached more than 6 million.Due to the large amount of market, the vacancy rate of engineering machinery is high everywhere.
1. The international construction machinery industry enters the low-speed development stage.The engineering machinery industry is closely related to the economy, which is greatly affected by the operation of macro economy.The growth rate of the construction machinery industry is much lower than the mechanical industry average, and the characteristics of entering the low speed development stage are obvious.
2. The international construction machinery market and manufacturing pattern are relatively stable.The market for global engineering machinery is concentrated in North America, Western Europe, China and Japan, which account for about 70% of the world's total.A number of emerging engineering machinery markets have also begun to rise in recent years, with big market potential, such as Russia and India.The manufacturing of global engineering machinery is mainly concentrated in the United States, Japan, Western Europe and China, with total output accounting for over 80% of the world's total.
3. The engineering machinery of the United States, Japan, Germany and other industrial developed countries are mainly exported, while China's engineering machinery is mainly for domestic sales.European engineering machinery exports account for about 55 per cent, Japan is about 70 per cent, the us is about 50 per cent and China is about 18 per cent.
4. The digestible stock has become one of the key market centers of the world's leading enterprises.In 2013, caterpillar digested $2.9 billion in inventory, and zoomlion reduced its inventory by about 3 billion yuan.The digestion of inventories has led many companies to adjust production schedules and future expectations.
(2) development trend of the global engineering machinery industry.
1. The trend of low-speed development of the construction machinery industry will continue.Sales of engineering machinery in Europe, Japan and North America fell and continued to decline year-on-year.The recovery of the world's major economies has been sluggish and sluggish domestic demand in developed countries.In the face of great pressure from the global economy, the rapid development of the construction machinery industry in the short term will not have enough momentum, and the situation of slow development will continue.
2. Transfer of international engineering machinery manufacturing and sales to emerging economies.At present, China has the largest market and the best foundation in developing China, so large international engineering machinery companies have come to invest or cooperate in China.The contrast of the economic development situation, the demand for global engineering machinery and manufacturing center to relatively rapid development of our country and other countries, the international well-known large engineering machinery enterprises in our country and other developing countries set up r&d center, build a new manufacturing plant becomes a trend.
3. The merger and reorganization of enterprises has intensified, and some well-known international companies have been merged.With the continuous improvement of China's engineering machinery leading enterprises, some internationally renowned enterprises such as portsmermeister and shi weiying have become the targets of Chinese enterprises.The merger has further expanded the scale of industry and marketing coverage, and the internationalization of Chinese enterprises has been further improved.
4. Energy conservation, environmental protection, information technology, green manufacturing and remanufacturing are the main directions for the development of the engineering machinery industry.
-- environmental protection and safety regulations have been continuously improved.The international trade threshold has been raised as the national standards for noise pollution, exhaust pollution, heat emissions and oil spills have been raised.
The application of information technology has been developed in depth.The integration of engineering machinery manufacturing is deepening, and the technology of products is developing in a smart and humanized direction.
-- the innovation of energy-saving technologies is endless.The user's attention to the energy consumption index of engineering machinery is increasing, and energy saving becomes an important topic in the research and development of new products.
Green design and green manufacturing have become the mainstream.In addition to the energy-saving and environmental protection of new products, remanufacturing also becomes an important part of green manufacturing and circular economy development.
Advantages:
1. New urbanization construction.The national new urbanization planning (2014-2020) "shows that in terms of infrastructure, to 2020 common rail network to cover more than 200000 people in China cities, rapid rail network basic covers more than 500000 population of the city;The general state highway covers the county, and the national expressway basically covers more than 200,000 people's cities.Civil aviation services cover about 90% of the country's population.Public services, the state of basic public services, infrastructure and resources in the field of environmental protection in the field of huge investment will drive transportation, water supply, sewage treatment, urban life garbage disposal, information infrastructure, investment demand of urban community comprehensive service facilities.In the aspect of housing construction, the investment in housing construction, which mainly focuses on the transfer of agricultural population, urban shanty towns and urban villages, will maintain a certain scale.
2. Release and implementation of "One Belt And One Road" strategy.During his visit to central Asia and southeast Asia, President xi jinping proposed the strategic vision of jointly building the silk road economic belt and the maritime silk road."Area" all the way through is the overall framework of the infrastructure construction, form the interconnectivity of Asian economy, cooperation focus on policy unicom communication, facilities, trade flow, financing, hearts are interlinked, etc."Area" all the way to obtain the association of south-east Asian nations (asean), the support of many international organizations such as the European Union, the Arab league, with nearly 60 countries, more than 40 people to establish a wide range of communication and cooperation mechanism, help to get external resources in our country, at the same time help the applicability of goods, capital and technology output."One Belt And One Road" involves a lot of facilities construction, which will produce direct pull to China's engineering machinery industry.For example, railway, highway, port, power grid, oil and gas pipeline and other construction projects in southeast Asia;Central Asia central China railway, zhongta road phase ii and central Asia gas pipeline C, D line;China-russia eastern and western natural gas pipelines in northeast Asia;South Asia has a large number of engineering machinery products in the direction of the china-pakistan highway, nuclear power plant and industrial park.For China's engineering machinery industry, it is advantageous to seize the "One Belt And One Road" strategic opportunity and advance in the direction of southeast Asia, central Asia and northeast Asia, which will help to break the current industry downturn.
3. Increased investment in enterprise technology.In recent years, the engineering machinery industry has been affected by domestic and foreign economic environment, the situation is relatively depressed.In this atmosphere, enterprises in the industry generally by increasing investment in science and technology, improve product technology content improve product performance and quality, get rid of homogeneity, in order to occupy the initiative in the increasingly fierce market competition.This situation objectively promotes the improvement of China's engineering machinery technology level, and the competitiveness of independent brand enterprises has been enhanced.
Disadvantages:
1. Import of key and high-end components has become the bottleneck of industry development.At present, the high-end engineering machinery products in key parts still need to rely on import, the foreign supplier price is higher, delivery cycle is long, and even some of the key components of high-end monopoly blockade by foreign manufacturers, has restricted the production and operation of the enterprise.Although in recent years, research and development of domestic fittings manufacturing capacity increase faster, but the r&d input is larger, the production cost is higher, mature technology takes time, especially the reliability of the products are recognized by the market need a difficult process.
Domestic economic growth is slowing down.At present, China's economy is in growth phase shift, structure adjustment policy and the throes digestion phase the key period of the third phase of overlay, high-speed steady growth from rapid growth to the critical period of transition.However, the relationship between engineering machinery industry and economic environment is very close. Therefore, this domestic economic growth rate change will have a direct impact on industry development.
3. Excess capacity and rapid growth of market holdings.By 2012, the high growth of engineering machinery sales had been maintained for a long time, and the total number of national holdings had reached more than 6 million.Due to the large amount of market, the vacancy rate of engineering machinery is high everywhere.